Delivering successful enterprise solutions requires a complete understanding of business requirements and process participant's pain points and needs.

We have developed our own unique methodology of scoping solution requirements in close collaboration with business owners and key stakeholders throughout the customer engagement lifecycle. 

We map the individual stakeholder inputs and technology requirements throughout marketing processes, to better understand internal interactions and dependencies. This mapping is then extended to include customer journeys, with a focus on customer experience touch points, to generate a solution agnostic set of requirements. 

These requirements can then be prioritized to support technology selection and adaptation.