In response to this requirement we have developed a Marketing Accelerator to give your Dynamics 365 for Marketing installation an extra boost, enabling you to benefit from pre-built functionality in a much compressed timescale.

The  Marketing Accelerator provides a multi-level hierarchy of records, from high level programs and plans, through campaigns to specific bursts and activities. This flexible and customisable hierarchy enables team members to take ownership of their responsibilities, but remain closely related to the wider organisation, context and objectives. 

A key feature of the Marketing Accelerator is ROI reporting. 
Leads and Opportunities are rolled up into specific marketing activities, combining with marketing spend. We then report cost and revenue per lead, opportunity and win. Reports are embedded contextually throughout the hierarchy, but also used standalone to enable comparisons throughout the hierarchy. 

The Vepro Marketing Accelerator includes:

•     Planning hierarchy 
•     Budget planning, management and finance system integration 
•     Embedded contextual reporting via Power BI 
•     Team management
•     360 client view 

Furthermore, in addition to the Marketing Accelerator we have also developed some optional add-on functionality that enhances the standard Dynamics 365 for Marketing:

•     Dynamic content for emails 
•     Marketing list management 

If these ideas strike a chord, and you would like to get more out of your Dynamics 365 for Marketing installation, then call us to discuss how we can help.