LinkedIn integration, D365 for Marketing and AI driven recommendations to support Account Based Marketing
It is a particularly effective strategy for higher investment, higher risk, complex purchases with multiple decision makers.
Building relationships is a key factor in securing these sales, which is supported by identifying and connecting with key decision makers, through personalized campaigns that resonate with their specific pain points.
Account Based Marketing is no longer limited to high value and lengthy sales cycles. By combining the right technology and processes Account Based Marketing can be more efficient and affordable, making it the perfect fit for smaller B2B business selling niche products or services.
The Microsoft Power Platform provides a level of integration between sales and marketing technology that encourages teams to work much more closely and facilitates their strategic alignment.
We use the LinkedIn Sales Navigator integration to:
We use D365 for Marketing to:
Sales Insights helps with AI driven recommendations to:
At Vepro, we configure the Microsoft Power Platform to enable closer integration of all of the above, providing a complete 360 degree view of contacts and accounts, to ensure that all sales and marketing interactions are visible and actionable.
In our experience, customers often have all of the required tools, but struggle to optimize how they work together. In addition as new products are released or updates occur, they can struggle to manage the product lifecycle and fully exploit new features.
Vepro has the understanding and expertise to assist in this core business transformation, and manage the solution lifecycle, so that you can benefit from, and incorporate, new products and enhanced functionality as it is made available.
Contact Vepro to maximise the value your Power Platform can deliver.