Enabling Your Customer Engagement Success

Managing the complete Event lifecycle from invite through to post event feedback and lead management

Event Marketing

Many organisations engage directly with Customers by organising specialist Events to win new business and to develop strong business relationships, both in live venues and in online webinars.

Dynamics 365 for Marketing includes specialist functionality to support event promotion, which includes:

  • Defining target contact lists and segments
  • Sending email invitation 
  • Creating an event portal to manage registrations
  • Sending transactional emails to confirm registrations
  • Scheduling reminders
  • Recording event registration and attendance
  • Creating new subscription lists for follow up communications
  • Scheduling social posts and coordinating with the social media team
  • Applying GDPR rules and regulations

Dynamics 365 for Marketing also supports event production, managing details such as: 

  • Venue and rooms
  • Sessions and tracks
  • Speaker arrangements
  • Accommodation administration
  • Sponsorships and ticketing
  • Registrant preferences such as dietary requirements
  • Post event attendee survey 
  • Follow up actions and tasks for the sales and marketing teams
  • Event ROI insights & reporting

In a summary, the events features within Microsoft Dynamics 365 for Marketing enable you to plan, promote, execute and analyse all your marketing events, whether they be small, medium or large.


This specialist event management functionality sits side by side with your other Dynamics 365 Power Platform Applications such as:

  • Sales
  • Marketing (in which the Events is contained)
  • Customer Service 
  • Field Service 
  • Finance and Operations 
  • Project Service Automation  

All the Marketing Event based business information sits inside the Microsoft Power Platform Common Data Service and can therefore be easily shared and coordinated especially with the Sales teams who work through the opportunities and close the sales.  


Furthermore, Canvas Apps and Microsoft Flow can be used to provide meet and greet applications, where welcome staff can record attendance and register "walk-ins", with all the information gathered seamlessly combined in the Common Data Service. 


At Vepro we understand that the Dynamics Power Platform is fundamentally changing the way Microsoft software is sold.  Gone are the days when you would go out and buy a specialist software for the selected task. Today, and in the future, software is a service that can be incrementally developed and evolved to match your core business requirements.


Vepro has the understanding and expertise to assist in this core business transformation, and manage the solution lifecycle, so that you can benefit from, and incorporate, new products and enhanced functionality as it is made available.


Call us to discuss how we can add some real value to your business.