Enabling Your Marketing Success

Managing the complete customer lifecycle from Lead Generation and Nurture through to Repeat Purchase and Advocacy

Lead Generation

Lead generation is a critical element in the marketing and sales business processes.

Sales leads are generated from a variety of sources such as:

  • Organic and Paid for Search results
  • Social media mentions
  • Web site visits
  • Event registration and attendance
  • Webinars
  • Telemarketing
  • Advertising
  • Offers and promotions
  • Word of mouth

The challenge for Marketing is to combine software and process that enables the organisation to not only generate new leads, but manage the complete Lead Life Cycle:

  • Contact's initial interest  (Lead Generation)
  • Lead nurturing and scoring (Sales Ready Lead)
  • Interest turns to purchase consideration (Opportunity)
  • Customer purchases (Sales)
  • Long term Customer relationship (Repeat Purchase and Advocacy)

You need great software to drive these processes, and intelligent insights, along each step of the way to understand what you need to do to convert your Lead, to an Opportunity, to a Sale, to a Long Term Customer.

 

The Microsoft Dynamics 365 Power Platform contains multiple Applications such as:

  • Sales
  • Marketing 
  • Marketing Events
  • Customer Service 
  • Field Service 
  • Finance and Operations 
  • Project Service Automation

These business Applications are all specialists in their own right but, critically, all share information held in the Microsoft Power Platform Common Data Service. This means that, for example, the Marketing and Sales teams can create coordinated business workflows designed to move the initial leads into opportunities and then final sales results.

 

Furthermore, new Canvas Apps and Flow software applications can be added to create your own business solutions more quickly and effectively than ever before.

 

At Vepro we understand that the Dynamics Power Platform is fundamentally changing the way Microsoft software is sold.  Gone are the days when you would go out and buy a specialist software for the selected task. Today, software is a service that can be incrementally developed and evolved to match your core business requirements.

 

Vepro has the understanding and expertise to assist in this core business transformation.

 

Call us to discuss how we can add some real value to your business.